Falcon Insurance generously sponsors the Daybreaker, you don't have to listen to a sales pitch, each morning before the seminars start. There will be coffee, juice, bagels, sweet rolls, sort of like a Continental breakfast. There is usually a guest speaker on various general interest topics plus you get to meet other members. I assume you've never been because of your question. I highly reccomend everybody to attend the convention and the Falcon Daybreaker.